Course syllabus
Advertising and Society pursues a critical examination of advertising, exploring its effects on our notions of society and self within the context of larger economic, social, political and global shifts. Beginning with an overview of the development of advertising, the course will introduce a methodological framework for understanding how advertisements create meaning, and then go on to examine how such meanings interact with, and impact upon, the culture at large.
Lectures: Wed 2:00-4:00 | OGGB Lecture Theatre 098
Tutorials (commencing Week 2): Please see SSO
Convenor: Dr Allan Cameron | HSB, Room 535 | allan.cameron@auckland.ac.nz | Office hrs: Thursday 11-12 (or by appointment)
GTAs:
Jennifer Kirby jkir055@aucklanduni.ac.nz | Office hrs: Thursday 11-12 HSB Rm 528
Ania Grant agra111@aucklanduni.ac.nz | Office hrs: Wednesday 10-11 HSB Rm 525
Ben Hall bhal932@aucklanduni.ac.nz | Office hrs: Tuesday 10-11 HSB Rm 528
Nahyeon Lee nlee052@aucklanduni.ac.nz | Office hrs: Tuesday 10-11 HSB Rm 525
Louise Ryan lrya281@aucklanduni.ac.nz | Office hrs: Monday 11-12 HSB Rm 528
Class reps: Angela Yang ayan437@aucklanduni.ac.nz | Cameron Grigg cgri905@aucklanduni.ac.nz
Advertising and Society course outline
Advertising and Society Piazza (online Q&A/discussion) signup page
Advertising and Society on Tumblr
Course aims - by the end of this course, students should be able to:
- Demonstrate an understanding of the historical development of advertising and its place within commodity culture
- Demonstrate an understanding of the key critical debates regarding advertising’s significance as a commercial tool and a cultural form
- Analyse formal devices and signifying practices used by print, television and online advertisements
- Critically assess the way that advertisements participate in discourses of nation, gender, race and class
Course summary:
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