Course syllabus
Politics 345: Political Marketing
SEMESTER 2, 2018
15 points
Updated timetable with guest speakers as of 27 July 2018
Course Convenor:
Jennifer Lees-Marshment - j.lees-marshment@auckland.ac.nz HSB room 504
For availability see here.
Course delivery format:
3 hour seminar (Timetable and room details can be viewed on Student Services Online)
Summary of Course Description:
Political Marketing is a cutting edge research-led course which introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. It examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, market-orientation and strategy, political branding, internal marketing, communications and delivery.
Course outcomes:
The course focuses on preparing students for the workplace and postgraduate study by developing skills such as:
- Political skills– understanding of current issues through discussing current political situations and behaviour
- Advisory skills – such as impartial neutral analysis and producing high quality reports by evaluating contemporary political behaviour using academic theory rather than personal opinion
- Analytical skills- can project future issues/scenarios through discussions and case study/report assignments
- Interpersonal skills– peer learning through small group work in seminars
- Leadership/Teaching skills– for those who become discussion leaders
- Writing skills – through report writing
- Professional workplace attributes – such as reliability, agility, ablity to learn new ideas, able to work independently and respond well to feedback
Assessment Summary:
100% coursework:
Report 1: Strategy and Branding Report, 3000 words, worth 50%, due Monday 27 August 11.59pm. Report 1 Feedback form
Report 2: Communications and Delivery, 3000 words, worth 50%, due 22 October 11.59pm. Report 2 Feedback form
Weekly Topics:
Prescribed Texts:
Jennifer Lees-Marshment, Political Marketing: Principle and Applications, 2nd ed. (Routledge 2014)
Recommended Texts:
See www.political-marketing.org for further resources.
Workload and deadlines for submission of coursework:
The University of Auckland's expectation is that students spend 10 hours per week on a 15-point course, including time in class and personal study. Students should manage their academic workload and other commitments accordingly. Deadlines for coursework are set by course convenors and will be advertised in course material. You should submit your work on time. In extreme circumstances, such as illness, you may seek an extension but you may be required to provide supporting information before the assignment is due. Late assignments without a pre-approved extension may be penalised by loss of marks – check course information for details.
Course summary:
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