Week 2 Outline

Week 2

How we see: Sensory theories of visual communication

Is what you see what you get? Sensory theories of visual communication are concerned with how and what the brain notices or fails to see from visual cues of colour, form and depth. Sensory theories aim to explain how raw data from nerves is transmitted to our brains. There are three main sensory theories: gestalt theory, constructivist theory and ecological theory.