Course syllabus
COMMS 303/SPORT 203: Sports Media
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Points: 15
Pre-requisites: 15 points from COMMS 200-209 and 15 points in BA courses or by application to the course
convenor.
Lectures: Wednesday 2-4pm, Science B303, Room 101
TV Studio, KMC, Shortland Street (2 weeks only)
Convenor: Dr Margaret Henley, m.henley@auckland.ac.nz, HSB, Room 537, x87571
Lecturers: Dr Margaret Henley & Professor Toni Bruce, t.bruce@auckland.ac.nz
Margaret Henley Office Hours: Tues 11-12pm , Thurs 1 – 2 pm
303 Tutorials: Thursday,11-12 Old Choral Hall, Room 155
Thursday, 1-2 Old Choral Hall, Room 155
Thursday 2-3, Old Choral Hall, Room 155
Sport 203 tutorial:
NOTE change to this time & venue
Wednesday 4-5pm
HSB North wing Room 208. City Campus.
Enter off the narrow walkway between HSB N and the Music School (Charles Nalden Lane).
MeCo Tuākana Mentor: Kaitiaki Rodger (krdo200@aucklanduni.ac.nz).
Course Description
This course examines the relationship between sport and the media. Topics include: sports journalism; broadcasting industry practice; the mediated game event; online communities of fandom; game commentary; sports law; issues of race and gender and sports promotion and marketing. Students have the opportunity to experience outside broadcast of televised sport and use the university television studio to engage with key media sport professionals. This isn't a limited entry production course and is open to all Media & COMMS students who have completed the level 2 pre-requisites and to stage 2 Bachelor SportsHPE students, Faculty of Education.
The course is designed to provide students with a theoretical base from which to understand the media sport nexus as well as to create an opportunity to undertake independent research and have a small taste of television content production. You do not have to be a keen sports fan or a competing athlete to do the course but you must be prepared to attend a live sporting event as well as view televised or live streamed sport.
Inclusive learning
Students are urged to discuss privately any impairment-related requirements face-to-face and/or in written form with the course convenor, lecturer and/or tutor.
Game analysis for NRL coaches during League 9s
ASSESSMENTS
COMMS 303/SPORT 203 are internally assessed. There is no examination.
1) 1ST Assignment 25%
Close reading: print and television journalism
2) Proposal for 2nd Assignment 5%
Planning for major research assignment
3) Reading Responses 30%
4) 2ND Assignment - Individual research project 30%
5) Tutorial Participation 10%
Lectures
The lectures are a mix of historical and contemporary material that provide links between sport, media and culture from a theoretical and a broadcast industry/journalism perspective. If you don’t ever watch the sports news on television, read the print media sports section in hardcopy or online, watch sports shows on television or the internet, access sport apps on your iphone, play ‘e’-sport or read the sports celebrity gossip in the women’s magazines – now is the time to start!
The 2nd Assignment provides students with the opportunity to undertake field research. Students are required to attend a live game of televised sport and/or conduct an interview with a media sport professional or an athlete. Students will present regular brief research progress reports at tutorials during the semester. Each year a number of students in the class are able to experience a ‘behind the scenes’ opportunity with SKY sport in an OB van during a live broadcast of professional sport and/or attend the live transmission of ‘The Crowd Goes Wild’ at the SKY television studio.
It is important that you have regular access to broadcast sport and online media as not all material will be supplied in the AV Library or via vimeo. However, we will do the best we can to supply you with the sport footage you require for your assignments but make sure that you give us notice in advance. Academic articles are provided on Canvas, but this should not be considered as the only reading required on the course. A more comprehensive bibliography and film/videography list will also be provided to extend your reading. However,this does not cover the extensive range of peer reviewed articles available which will be specific to your chosen research topic. Lecture Schedule 2019
Week 1 (6 March) Introdution to Media Sport
Week 2: (13 March) Production of the broadcast sport text
Week 3: (20 March) Sport Journalism
Week 4: (27 March) The sports stadium as social and interactive space
Week 5: (3 April) Women's sport and television
Week 6: (10 April) Media sport and Sports Law
Week 7: (1 May) Gender & Sport. Changing ideals of femininity and masculinity
Week 8: (8 May) Television Studio Rehearsal
Week 9: (15 May) Live TV studio interviews with media sport professionals
Week 10: (22 May) Branding & Sports Marketing
Week 11: (29 May) Sports celebrity and athletes & social media
Week 12: (5 June) Sport and national identity. Future issues in sport.
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COMMS 303 students recording interviews with media sport professionals for their annual 'Full Credit' in the university's television studio. The guest in photo 1 above is a former member of the course who earned a SKY Sport internship and then full time employment with SKY Television.
Course Reading
Set Texts: 303 weekly course readings on Canvas
Recommended:
‘Routledge Handbook of Sport Communication’, ed. Paul Pedersen. London:Routledge. 2013
‘Sport and the Media: Managing the Nexus’,Nicolson et al, 2nd edition,London:Routledge, 2015.
‘Sports Journalism: A Practical Guide’, Phil Andrews, London:Sage, 2005
‘Routledge Handbook of Sport and New Media'. Eds. Billings & Hardin. London:Routlege, 2014
Course summary:
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