Course syllabus

4. Canvas Weekly Multi-Choice Quizzes: 10% | due by 4pm each Monday (Week 3-12) NZST

5. Examination: 50% of total grade (Date TBC). Exam will be 2 hours long and will be closed book.

Your overall course mark is the sum of your assignments, exam and participation marks. There is no plussage on this paper.

LECTURE SCHEDULE

1.   Advertising and the Everyday                                         Thurs 30 Jul

Yeshin, Tony. 'The Advertising Context'. Advertising. London: Cengage, 2006. 1-28.

2. The Rise of Consumer Culture                                          Thurs 6 Aug

Leiss, William, Stephen Kline, Sut Jhally, Jacqueline Botterill and Kyle Asquith. ‘Advertising in the Transition from industrial to Consumer Society’. Social Communication in Advertising. 4th ed. New York: Routledge, 2018, 251-269.

3. From Demassification to the Digital Era                    Thurs 13 Aug

Leiss, William, Stephen Kline, Sut Jhally, Jacqueline Botterill and Kyle Asquith. ‘Late Modern Consumer Society’. Social Communication in Advertising. 4th ed. New York: Routledge, 2018, 214-37.

Leiss, William, Stephen Kline, Sut Jhally, Jacqueline Botterill and Kyle Asquith. ‘The Internet, Social and Mobile Mediated Marketplace.’ Social Communication in Advertising. 4th ed. New York: Routledge, 2018, 313-324.

4. Semiotic Analysis                                                                      Thurs 20 Aug

O’Shaugnessy, Michael and Jane Stadler. ‘Semiology’ and ‘Reading Images and Advertisements’. Media and Society. 5th ed, Melbourne: Oxford University Press, 2012, 131-60.

5. Audiences and Effects                                                            Thurs 27 Aug

Sturken, Marita and Lisa Cartwright. 'Viewers Make Meaning'. Practices of Looking: An Introduction to Visual Culture. Oxford: Oxford University Press, 2001, 45-71. ISBN: 0198742711.

6. Political Advertising                                                               Thurs 3 Sep

Johnston, Anne and Albert R Tims. “Political Adverting.” Advertising and Society: An Introduction, edited by Carol J. Pardun. 2^nd ed, Wiley Blackwell, 2014, 43-60.

Borah, Porismita, Erika Fowler, and Travis Nelson Ridout. "Television vs. YouTube: Political Advertising in the 2012 Presidential Election." Journal of Information Technology & Politics, vol.  15, no. 3, 2018, 230-44.

MID-SEMESTER BREAK: 7 September – 18 September

7. Gender and Sexuality I                                                           Thurs 24 Sep

Cortese, Anthony J. ‘Visual Attraction, Body Display, and Advertising’. Provocateur: Images of Women and Minorities in Advertising. 3rd ed. Lanham MD: Rowman and Littlefield, 2008, 29-55.

Kirkham, Pat and Alex Weller. ‘Cosmetics: A Clinique Case Study’. Gender, Race, and Class in Media: A Text-Reader. 2^nd ed, edited by Gail Dines and Jean McMahon Humez, Thousand Oaks CA: Sage, 2003, 268-73.

8. Gender and Sexuality II                                                          Thurs 1 Oct

Gill, Rosalind. 'Advertising and Postfeminism'. Gender and the Media. Cambridge: Polity Press, 2007, 78-112.

9. Race and Ethnicity                                                                     Thurs 8 Oct

Lury, Celia. ‘Circuits of Culture and Economy: Gender, Race and Reflexivity’. Consumer Culture. 2^nd ed, Cambridge: Polity, 2011, 108-36.

10. Culture and Postmodernism                                           Thurs 15 Oct

Goldman, Robert and Stephen Papson. ‘Advertising in the Age of Accelerated Meaning’. The Consumer Society Reader, edited by Juliet B. Schor and Douglas B. Holt, New York: The New Press, 2000, 81-98.

11. Conversational Media + Promotional Culture     Thurs 22 Oct

Spurgeon, Christina. ‘Advertising and the New Media of Mass Conversation’. Advertising and New Media, Oxford: Routledge, 2008, 24-45.

12. Recap/Exam Prep                                                                   Thurs 29 Oct

TUTORIALS

You are expected to actively participate in one tutorial per week. Each tutorial provides the opportunity for students to discuss the previous work’s lecture and reading material, and to prepare for the assignments and the exam. You are encouraged to ask questions, to venture opinions, and to formulate and debate ideas. As university students you are expected to demonstrate intellectual curiosity about the media and engage seriously with the issues examined in the lectures and assigned reading. Please note that tutorials are a place for everyone to express their ideas in a collegial and respectful environment.

Each week a Tutorial Preparation Exercise (100 words approx) will be posted on Canvas to guide you in your preparation before class. You must complete the discussion exercise and bring it with you either on paper or on a laptop/tablet but not a phone to your tutorial (Weeks 2-12). Each completed exercise contributes one mark towards the maximum total of ten. Please note: this mark is only available if you attend the tutorial AND complete the exercise.  There is no credit for attending without completing the exercise or for submitting the exercise without attending. 

GRADUATE TEACHING ASSISTANTS

Graduate teaching assistants (GTAs) provide intellectual, administrative and personal support to students and act as their advocates in the final examiners’ meeting for the course. In tutorials, GTAs facilitate discussion about the lectures, readings, and assignments, and they answer questions about course-related matters. They direct students to relevant resources, assess student work and hold office hours for student consultation. Please note that GTAs are appointed on a part-time basis and are not usually available outside their office hours, except by appointment.

GTAs will not read complete drafts of papers, but if asked, they offer advice on ideas, research plans and, in some instances, on small sections of prose. For more extensive help with writing please consult one of the resources listed in Additional Learning Support.

If you have any queries or concerns about the course, you should contact your GTA in the first instance.If an issue remains unresolved, then contact the convenor. Lecturers and GTAs will not be available to go over material covered in classes that you have missed. 

TUAKANA ARTS UNDERGRADUATE MENTORING PROGRAMME

This programme is designed to assist Maori and Pasifika students. The Tuakana mentoring programme provides opportunities for students to work in collaborative environments. The Tuakana mentor provides one-on-one support to students.

Tuakana Mentor, Media and Communication: Kura Turuwhenua, email: ktur869@aucklanduni.ac.nz

LIBRARIES AND LEARNING SERVICES (LLS)
The University of Auckland Libraries and Learning Services (LLS) includes the General Library and the Kate Edger Information Commons. All items held by the Library; encyclopaedias, books, online journals, DVDs etc. are recorded in the Library catalogue.

Learning Support
The Libraries and Learning Services (LLS) Learning and Teaching Development Team  provides online resources and advice for students to develop academic skills (finding information, writing, referencing). Support offered also includes the following:

• English Language Enrichment (ELE) provides students with English language development opportunities.
• Inclusive Learning offers learning assessments, recommendations for special exam conditions and academic development opportunities to students with specific learning and/or other invisible disabilities. To access Inclusive Learning’ services please register with Student Disability Services first.
• Te Fale Pouāwhina offers face-to-face learning opportunities for Māori and Pacific students including workshops, study groups, wānanga/fono and advisory sessions.
• See also: Getting started toolkit; Searching for information; Writing and presenting; Referencing; Workshops

DELNA (Diagnostic English Language Needs Assessment)
http://www.delna.auckland.ac.nz/
The University DELNA programme is designed to assist students by providing a profile of their abilities that can then be used as a basis for their further development of academic skills.

PRESENTATION OF COURSEWORK

You will lose marks for your assignments if you fail to meet the following instructions:

• Type your work
• Use a plain, 12 pt font
• Double-spaceyour writing
• Allow a 1-inch left and right marginfor the marker’s comments
• Keep electronic and hard copies of your assignments as backup

Academic Referencing. Citing source material is an essential academic and research skill. All coursework assignments require full citation of references, including full titles, page numbers, and publication details. You must reference the sources from which you have taken ideas, arguments and/or specific quotations. For this course you must use the MLA referencing style.Please consult one or both of the following websites for information on referencing:

Referencite:         http://cite.auckland.ac.nz/
OWL MLA Guide:   http://owl.english.purdue.edu/owl/resource/747/01/

ACADEMIC INTEGRITY OF COURSEWORK

Please visit the following web page to learn about the University's guidelines and policies on academic honesty and plagiarism: https://www.auckland.ac.nz/en/about/teaching-learning/academic-integrity.html

Plagiarism is committed when you fail to indicate clearly your use of other people’s ideas, facts, research, information etc. You must acknowledge sources. Anything that is the work of another student, a lecturer, a published author, on the Internet, in the newspaper etc., must be fully referenced. 

The University of Auckland regards plagiarism as a serious form of cheating. Such academic misconduct may result in a mark of zero and the assignment being withheld. The most serious cases may result in suspension or expulsion from the University and/or a fine. All students in this course are required to submit their coursework assignments through turnitin.com, software designed to reveal the direct and paraphrased use of published material.

All cases of plagiarism will be brought before the Department’s Disciplinary Committee. Cases of plagiarism will remain in the Department’s records and may be passed on to other departments at the University of Auckland.

SUBMISSION OF COURSEWORK 

Electronic submission of assignments via Canvas is the only way student work will be officially received, dated and recorded.

Please make note of the deadline (a time and a date are both specified). Assignments received after the specified time will be treated as late.

Please checkto ensure that you have successfully submitted your assignment, and retain copies of any work submitted. You must not submit assignments to a GTA or lecturer.

DEADLINES, EXTENSIONS AND LATE PENALTIES 

Deadlines for coursework are non-negotiable. In extreme circumstances, such as illness, you may seek an extension but you will require a doctor’s certificate. Extensions must be personally negotiated with your Graduate Teaching Assistant (GTA) at least two days before the assignment is due. Extensions must be registered with your GTA and an extension form attached to the front of your assignment. All late assignments will be penalised ONE MARK PER DAY.  

VERY LATE ASSIGNMENTS

An assignment handed in after the marked assignments have been returned to students, but before the end of the teaching semester will notbe marked. However, it may be used for consideration of final marks. It is better to hand in a late assignment by the end of the teaching semester (Friday 25 October) than no assignment at all.

AEGROTAT AND COMPASSIONATE CONSIDERATION

Information regarding the granting of aegrotat passes or compassionate consideration of grades is contained in the University Calendar under ‘Examination Regulations’. Applications are not usually approved unless the student has completed both pieces of coursework and passed them both with a C+ or higher. You must contact the Examinations Office if you need to apply for an aegrotat pass.